Boost Your Link Juice With Semalt
So, you have a business, a website and you consistently create original content - all the key ingredients for SEO success. There's just one problem. People aren't visiting your website.
This is a common issue for business owners aiming to promote products and services online. The worldwide web is a crowded space and you have to shout to stand out against the competition. But when that doesn't work, how else can you get noticed?
One effective way of doing that is by introducing links from other relevant websites to boost SEO. In the SEO world, this is known as link building, or, as it's known at Semalt, boosting link juice.
Sounds simple enough but knowing where to start and how to get other websites to link to your site takes some knowledge and expertise. You also don't want just any websites linking to your business.
Strategy is the name of the game when it comes to boosting link juice. But first, here is a quick overview of SEO and how link building is a part of an overall SEO plan.
Analysis and keyword research
Link building is a few steps down the SEO line. Before getting started with boosting link juice, a few other SEO tasks have to be ticked off the list first, like analysis and keyword research.
Analysis involves checking what works, what doesn't and putting a plan in place to optimize a website. This could include structural changes, fixing errors and gathering information about competitors to anticipate their actions and stay ahead of the game.
Keyword research also takes place during the initial analysis and is a fundamental part of implementing SEO. When people are searching for information online, they type keywords or phrases into a search engine like Google, with the most relevant results appearing at the top of the organic results.
Researching and identifying the most relevant commercial keywords for your business is crucial for attracting the largest target audience possible. Those traffic-generating keywords can then be distributed throughout the various website pages for promotion.
Link building and SEO
The next step is internal optimization to meet basic Google search engine ranking criteria and to ensure the SEO process is as efficient as possible. Think of it as a spring clean and tidying up loose ends.
Once the website is in good shape, that's when the external optimization starts with link building. The process begins with an analysis of the website link juice, followed by the removal of bad or unwanted links and identifying suitable spaces for new links.
Links to niche-related web resources are then placed within unique high-quality content for the best possible search engine results. For this reason, Semalt has a database of more than 50,000 partner sites on niche subjects that are carefully selected by the team according to domain name and Google Rank Trust.
By now, you may be asking yourself, how does this actually help to generate more website traffic? Basically, external links tell search engines like Google that a website has quality content that has been verified by other high-quality sites. Plus, the more quality backlinks that a website has, the easier it is to reach the top of Google search results.
For those new to SEO and link building, it's a lot of information to take in. Thankfully, there are SEO experts like Semalt to help businesses boost their online presence.
Working with Semalt
Okay. Let's get down to the practical details. Who and what is Semalt?
Semalt is a Full-stack Digital Agency based in Kyiv, Ukraine with their roots firmly placed in digital technology. Semalt's mission is to make online businesses successful through SEO, web development and advanced analytics services, as well as creating explainer video content.
Semalt is a team of more than 100 creative IT and marketing professionals - plus resident pet turtle Turbo. By working together and sharing years of expertise, the Semalt team has created original SEO solutions to help customers reach online gold by appearing in the top spots in Google search results.
Reaching Google-TOP not only raises the profile of a business and boosts web traffic, but those extra visitors could become customers, which would ultimately lead to an increase in sales.
How do they do it? Basically, Semalt has two core services: AutoSEO and FullSEO.
What is AutoSEO?
AutoSEO is a useful service for those just starting out on their SEO journey. It's a tool designed for smaller businesses that want to increase site traffic but may not be familiar with SEO techniques and don't want to make a big investment until they have seen real results.
The service starts with a brief report on the current status of a website, followed by a full analysis by an SEO specialist to identify errors and make improvements. An SEO Engineer then selects traffic-generating keywords that are relevant to the website and the business it promotes. Next, Semalt's technology starts building valuable links to niche-related web resources.
Once all the tools are in place, the Semalt team then provides daily updates on how the promoted keywords are ranking, and regular analytical reports to assess the campaign effectiveness.
What is FullSEO?
FullSEO is an integrated SEO solution and is recommended for larger businesses, people with several companies, or for those ready to invest a little more money into optimizing a website and utilizing SEO.
The FullSEO service follows similar principles to AutoSEO, but the solutions are based on in-depth analysis and a review of competitors to guarantee significant website traffic growth with a high conversion rate. In a nutshell, it's a tool to send a website to the top of Google search results - fast.
This is done by optimizing a site internally and fixing errors, such as creating meta tags for keywords, improving the website HTML code, removing broken links and enhancing website interlinking. Other benefits include full assistance from Semalt for website development, the creation of SEO-friendly content by Semalt's writers, and a healthy dose of website analytics. The result is a positive return on investment and long-term results.
Link building gets results
It's always great to read the theory on a new idea or solution, but it's even better when there is evidence of how it works in real life.
Semalt has worked on more than 5,000 websites around the world, with one being a USA-based e-commerce store for high-quality electronic devices and computer supplies.
The online market for computers and accessories is competitive and so getting noticed in a busy environment was proving to be difficult for the business. The main objective for Semalt was to boost the domain authority to increase traffic and help the product pages to rank higher on Google.
This was achieved after just four months with the FullSEO package through the use of a customized link building campaign and a focus on promoting general queries, product categories and other words associated with products on the website.
In a short space of time, organic traffic to the website tripled, and the business appeared in the top three search results on Google for several keywords, showing how effective SEO and link building can be.
You can read more about this case study here.
Getting started with Semalt
As a global company with an international client base, it's easy to find a common language when working with Semalt. The team members speak English, French, Italian and Turkish, as well as many other languages.
Semalt has worked on more than 5,000 websites and the client list spans across the world with businesses ranging from health and wellness, to technology and property. Many happy customers have reported positive results with Semalt consistently receiving top reviews on Google and Facebook.
For those wanting a sample of Semalt's expertise before jumping straight into the FullSEO service, customers can trial AutoSEO for 14 days for just $0.99. This is then followed up with the option to choose a plan to run for one month, three months, six months or one year.
And finally, Semalt provides customer support 24/7, which means that wherever you are in the world, you can contact a member of the team for help and advice about your website.